The product has to win on value as well as values.
Bamboozled is not trying to look expensive. The launch pack is designed to test a sharper hypothesis: people want better paper if it is priced like a serious everyday option.
Launch offer
24 bamboo rolls for GBP 11.99
One offer. One bundle. One straightforward message. This is the cleanest way to gauge whether the market wants a soft, eco-conscious, non-fussy alternative to conventional toilet paper.
Included
- 24-roll launch bundle
- 100% bamboo fibre positioning
- First access via waitlist
Intent
- Compete with cheap non-bamboo paper
- Offer a visibly better product story
- Keep the decision easy